What do you want from your farm equipment?

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It sounds like an obvious question, but have you ever considered exactly what you want from your equipment? Sure, you want it to operate, as intended, year in and year out (or until the next trade). But are there other factors?

A recent survey by Case IH asked just such a question to livestock and grain producers in North America. And as you could probably already guess, factors for each operation varied.

According to the survey, livestock producers wanted machinery with easier maintenance, while crop producers wanted top resale value from their equipment.

“Producers in the study, sponsored by Case IH, who reported a significant portion of their income as generated from livestock operations say they look for low maintenance and easy-to-service equipment from an innovative manufacturer. Those who reported a significant portion of their income as generated from crop operations also rank innovation near the top of their list, but reliability and resale value rate even higher.”

It’s an interesting, although probably not all that shocking, result. But have you really considered what drives your equipment decisions? What would be tops if you were surveyed?


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